The Tin Building is Chef Jean-Georges' latest venture in the South Street Seaport area of New York City. It is a multilevel complex that consists of several high end restaurants, bars and shops. We collaborated with Tin Building to fully capture their grand opening week through photo and video. Events included a flash mob in Times Square, parading down the Highline park, ringing the bell at the New York Stock Exchange and the ribbon cutting at the Tin Building, all culminating in a celebrity packed party. We delivered a large package of photo and video assets and performed live editing during the event for immediate turnarounds for social.